Greenfield, Massachusetts – Fogbuster Coffee Works, formerly known as Pierce Brothers Coffee Roasters, stands as a testament to American entrepreneurship and innovation in the specialty coffee industry. Founded three decades ago by brothers Sean and Darren Pierce, this Greenfield-based company has established itself as New England’s pioneer in air-roasted coffee, revolutionizing how premium coffee is produced and enjoyed throughout the Northeast region.
Revolutionary Air-Roasting Technology Sets Industry Standard
Fogbuster Coffee Works distinguishes itself through its proprietary air-roasting process, a cutting-edge technology utilized by only 5% of the world’s roasters. This innovative approach fully removes the “chaff” or outer casing of the beans, which can be left behind in traditional roasting practices, leading to a cleaner, smoother taste and better gut health. The air roasting process completely removes each bean’s outer husk, removing the burnt taste from the coffee and giving it a smoother, more dynamic flavor, whether it’s served hot or cold.
The company’s commitment to technological excellence has earned them recognition as “The Clean Bean”® coffee roasters, with their signature process delivering air-roasted coffee that is low acid and promotes better gut health. This health-conscious approach to coffee production positions Fogbuster as a leader in the growing wellness-focused beverage market.
Uncompromising Quality and Ethical Sourcing
Fogbuster Coffee Works maintains an unwavering commitment to sustainability and ethical practices. The company is committed to crafting the best tasting Organic, Fair Trade, and Kosher certified coffee, utilizing only the highest quality 100% Arabica shade grown beans. By selling only 100% Organic, Fair Trade, Kosher Certified, Air Roasted Coffee, they offer the highest quality product to their customers.
This dedication to premium sourcing ensures that every cup meets the most stringent quality standards while supporting sustainable farming practices and fair compensation for coffee growers worldwide.
Flagship Product: The Original Fogbuster®
The Original Fogbuster is a rich blend of five beans and three distinct roasts, representing the darkest coffee available anywhere. This signature dark roast is smokey and spicy, creating a full-bodied brew with just enough acidity for a rich cup. Named after their most popular and signature Super Dark Roast Coffee called Fogbuster®, which “Goes To 11!”, this product exemplifies the company’s commitment to pushing boundaries in coffee roasting.
Interestingly, their Fogbuster coffee roast was perfected very early on and still tastes practically the same today, demonstrating the consistency and expertise that has defined the brand for three decades.
From Humble Beginnings to Regional Distribution Leader
In 1994, the Pierce Brothers first started providing Air Roasted coffee to the University of Massachusetts community, beginning their quest to provide only the best coffee available. What began as a business venture funded by roughly $30,000 in credit card debt has grown into a company that sells its signature air-roasted coffee throughout the Northeast.
The brothers initially opened what they referred to as the first drive-thru coffeehouse in New England on Amherst Road in Sunderland, featuring an all-in-one roaster facility, live music cafe and wholesale location that showcased their signature air roaster. This innovative approach to coffee retail demonstrated their forward-thinking vision that continues to drive the company today.
Modern Operations and Continued Growth
Currently operating from their state-of-the-art facility at 47 Silvio O Conte Drive, Greenfield Massachusetts, Fogbuster’s current Greenfield location produces a wide array of coffee products, including canned cold brews, beans sourced from around the world, ground coffees, and “frac pacs” or pre-packaged coffee ground bags capable of brewing large pots of coffee at a time.
The company has demonstrated remarkable resilience and adaptability, particularly during challenging market conditions. The pandemic forced the company to expand its retail distribution, a business goal they continue to pursue for future growth.
Family-Driven Excellence and Community Impact
Fogbuster Coffee Works exemplifies the American family business model at its finest. The company has been supported by multiple family members over three decades, with sister Nicole working on-and-off for 30 years, older sister Michelle contributing her expertise, parents providing delivery services, and wives managing distribution routes. This multi-generational commitment underscores the deep-rooted values and dedication that define the Fogbuster brand.
With 3,225 Facebook followers and 489 location visits, the company has built a strong community presence that extends far beyond traditional business metrics.
Industry Recognition and Market Position
Fogbuster Coffee Works is recognized as an award-winning coffee company with 30 years of experience in organic coffee roasting and distribution. Their expertise spans multiple brewing methods and customer segments, from coffee enthusiasts and connoisseurs to those who prefer pour-over, French press, Chemex, and espresso preparations.
About Fogbuster Coffee Works
After much time and effort, Pierce Bros Coffee Roasters officially rebranded to “Fogbuster® Coffee Works” in November 2021, using their signature dark roast coffee as their brand name while maintaining their commitment to Fair Trade practices. The company continues to operate under the foundational principles established by the Pierce Brothers while embracing innovation and growth opportunities in the evolving specialty coffee market.
For more information about Fogbuster Coffee Works and their complete line of air-roasted coffee products, visit www.fogbustercoffee.com or contact them at (413) 774-2100 during business hours Monday – Friday, 9am – 5pm.
Media Contact: Fogbuster Coffee Works 47 Silvio O Conte Drive Greenfield, MA 01301 Phone: (413) 774-2100 Email: [email protected]
Editor’s Note: Fogbuster Coffee Works represents a significant success story in American specialty coffee manufacturing, combining innovative air-roasting technology with ethical sourcing practices and three decades of consistent quality excellence. The company’s journey from startup to regional leader demonstrates the enduring value of family-driven businesses committed to product innovation and customer satisfaction in the competitive specialty coffee marketplace.
Media ContactCompany Name: Fogbuster Coffee WorksEmail: Send EmailPhone: (413) 774-2100Country: United StatesWebsite: http://www.fogbustercoffee.com/
